Riguardo


 

 


  


Martina was born in 1991 and grew up surrounded by threads, fabrics, and designs.

At just six years old, she learned the art of knitting from her grandmother: an ancient craft that became the beginning of a contemporary vision of fashion.

In 2010, at twenty, she opened her first shop.

It was the beginning of a journey built with determination, discipline, and a clear creative identity.

Today, after more than fifteen years in the fashion industry, her style is recognizable:

essential, feminine, and designed to enhance the individual.

Her philosophy is simple and radical:

It's not the woman who adapts to the dress.
It's the dress that must adapt to the woman.

Over the years, the brand grew with store openings, international fairs in Milan, the United States, and Tokyo, and a presence in Forte dei Marmi, a symbolic location of international elegance.

She presented a capsule collection with an exclusive fashion show at Andrea Bocelli's Bagno Alpemare.

Shortly after, one of her dresses on the red carpet of the Venice Film Festival was selected by Vanity Fair as one of the 30 best looks.

In 2025, the brand evolves.

Martina chooses a counter-current direction: she leaves traditional retail to create a more intimate and authentic experience.

A private appointment-only space is born, where each client is personally welcomed by the designer and her team.

Here time slows down.


Here the dress takes shape.

The collection is seasonless and timeless, far from the logic of fast fashion.

Alongside the collection's garments, every woman - bride or not - can embark on a bespoke journey: a creative dialogue that leads to the birth of a unique dress.

A dress born from listening.

It molds to the body.

It becomes part of the wearer's story.

It doesn't follow trends.

It interprets identity.

It builds memories.

 

 


 

Thus began a journey of important milestones for her personal growth and for the future company:
- In April 2018, Maiden Donzella, the young woman's second shop, was born.
- In 2019, she participated in a fashion exhibition in Milan with her first garments designed by her and sewn by
Italian seamstresses.
- In 2020, she attended a Personal Shopper and Image Consultant course to train herself and
the girls who are part of her team.
Also in 2020, like a bolt from the blue, in the midst of a global pandemic that brought thousands of businesses to their knees, Martina decided to invest in a dream.
On January 4, 2021, she presented a new brand to her audience: MARTINA DONZELLA.
She did it with a very precise idea: to create a new product proposal that aims high, towards accessible luxury, towards maximum quality and exclusivity, to make its way among the well-known brands of fashion companies.
Together with this, she totally renovated the look of her shop in Lido di Camaiore, transforming it into her
first monobrand store.
If it is true that in times of crisis the enlightened see opportunities, Martina decided to escape
from the stormy shadow that gripped the economy of our peninsula.
With great courage, with propulsive drive and with passion, she once again challenged herself and in 2022 she made
the leap from a simple sole proprietorship to Martina Donzella SrL.
To crown this event, on April 16, 2022, she inaugurated her second monobrand store in Forte dei Marmi.

 

 

With her new collection, entirely conceived by her and realized by the sartorial excellences of the territory,

Martina wants to express her whole self, aiming to differentiate herself, to leave a piece of herself to others, to
make the purchase a sensory and artisanal experience: touching quality fabrics, breathing an atmosphere of
cordiality and welcome, seeing professionalism and competence, listening to personalized advice and suggestions,
offering a product different from competitors.
With 2022, the news does not end: Martina's imagination gives life to the cork clogs, synonymous with
creativity, interchangeability, uniqueness and customization. Made with quality materials by skilled Tuscan artisans, Martina's project is now an officially registered patent.

 

 

 

Martina's goal is to dress women according to their specific needs, supporting them so that they can feel themselves in the clothes that best represent them.
"... And I looked ahead not to stop dreaming"
is Martina's phrase for all women who seek inspiration in their lives and do not want to
resign themselves to the mediocrity of a life flattened by difficulties, but are capable of reinventing themselves and
enhancing themselves, exactly as Martina Donzella is doing with her company and her team.